Planning for 2014 with lessons from DMA 13, from the Darwillisms blog

Gary Pageau

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DarwillFrom our post at the Darwillisms blog: “With just over two months left in 2013, it’s not too early to look ahead to the trends that will shape 2014. Fresh off our exhibition at DMA 13, we’ve come away with some key ideas shaping the future.

“Social media will continue to be an important tool for marketers, even though many are still trying to figure it out. The trick is determining which social channel is best suited for your message.”

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.